Online Web Advertising Will Thrive Despite Economy

ISJ Consulting is analysing Orlando E-Business and stating that Online Web Advertising Will Thrive Despite Economy not only in the Area
United States of America (Press Release) September 13, 2008 -- A weakened economy likely won’t hurt online ad spending, as retailers and other online marketers shift more of their marketing budget toward the more accountable and ROI-driven online channel, according to a new report from JupiterResearch LLC., which predicts that total online ad spending will grow 20% from last year to reach $23.8 billion this year.
Jupiter’s “U.S. Online Advertising Forecast, 2008 to 2013,” also predicts that online advertising spending including search, display and classified ads will increase at a compound annual growth rate of 13% to $43.4 billion in 2013. By contrast, offline ad spending will increase at a compound annual growth rate of only 4% during that time.
By far, search will continue to account for the largest share of online advertising over the next five years, reaching $20.9 billion from $9.1 billion in 2007, according to Jupiter.ISJ Consulting is analysing Orlando E-Business and stating that
Online Web Advertising Will Thrive Despite Economy not only in the Area.
However, growth in search advertising spending in the short term will slow as the paid search market matures and as the result of Google’s recent Quality Score Initiative that bans low-quality ads from the search engine; that is, ads that simply lead to pages with more ads, Jupiter says. Jupiter predicts that costs per click on Google will rise as a consequence.
Spending on online display advertising will grow at a compound annual growth rate of 14% over the next five years, Jupiter predicts. Improvements in targeting technology will help increase the CPM (cost per thousand impressions) paid by online advertisers. Spending will shift away from static ads as advertisers pursue rich media and video ads, with Jupiter predicting that video ad spending will more than quadruple from $0.7 billion this year to $3.4 billion in 2013.ISJ Consulting is analysing Orlando E-Business and stating that
Online Web Advertising Will Thrive Despite Economy not only in the Area .
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